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Mowers Direct Debuts New Commercial

Mowers Direct Debuts New Commercial

Online Superstore Starts Online Branding Campaign

BOLINGBROOK, IL (June 09, 2011) - Today MowersDirect.com - an online superstore specializing exclusively in lawn mowers - unveiled a new promotional commercial.

"If you're looking for a lawn mower online, you can't help but find us," said Jon Hoch, founder and CEO of Power Equipment Direct, the parent company of MowersDirect.com. "However, some lawn mower shoppers forget to consider buying online."

The new brand building campaign emphasizes the convenience of buying a lawn mower online versus traditional brick and mortar stores.

The 60 second commercial highlights the store's interactive buying guides, free shipping and power equipment experts.

The online retailer plans to run the commercials on Internet video hosting sites such as YouTube. In addition, the advertisement is scheduled to run on YouTube's sponsored ads platform.

Since 2002, Power Equipment Direct's mission is to "Make buying technical products simple." Utilizing specially-trained product experts, its wide selection of power equipment and HVAC products, and its U.S.-based support team, Power Equipment Direct provides a streamlined shopping experience designed to save customers time, money, and hassle. Read more about Power Equipment Direct and its family of online superstores.

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All media queries directed to:

Tony Bara
Power Equipment Direct, Inc.
331-803-6217
Tony.Bara@pedstores.com

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